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In This Issue
+ Slide Show: A Brief History of Content Marketing
+ PRO: Improve Your Blog With SmartTools: Blog Marketing
+ Survey Says: LinkedIn No. 2 US Social Network, Surpasses MySpace
+ Quick Take: Craft a B2B Position Statement That Boosts Your Brand
+ My View: Where Is the Latino Market Going?
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Advertisement  Breaking up is hard to do.
Meet Jane. Jane works in marketing and struggles with misplaced files, miscommunication with her team and clients, and slow approvals. She's ready to call it quits until John saves the day with an online collaboration solution from Central Desktop. Watch the drama unfold.
Slideshow A Brief History of Content Marketing [Slide Show]
By Daniel Kuperman
Think content marketing is something new? Not even close. It's been a staple in the marketer's toolbox for ages. Here is a brief retrospective of some successful uses of content marketing from the past 175 years. Read More
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PRO Improve Your Blog With SmartTools: Blog Marketing
Make the most of your blogging efforts with SmartTools: Blog Marketing—the quick-and-easy online service with a step-by-step blueprint for creating a blog that attracts new business, engages current customers, and effectively communicates your value proposition. Read More
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Advertisement  Fifty-nine percent of back to school apparel emails are sent in August...
But, many students wait for school to start in September before actually buying. Are you sending your back-to-school emails at the wrong time?
Learn the A,B,C’s of back-to-school email marketing trends today!
Survey Says
LinkedIn Now No. 2 US Social Network, Surpasses MySpace
LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace. Read More
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Quick Take
How to Craft a B2B Position Statement That Boosts Your Brand
How important is a well-crafted position statement in today's B2B marketplace? It could be the key to defining who you are—and what differentiates your brand from the competition. Measure your statement's effectiveness with these five metrics. Read More
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My View Where Is the Latino Market Going?
By Ederick Lokpez
For years, marketers have been creating strategies to appeal to the Latino segment. Many years later, and millions of dollars spent, we've learned that Latinos are not as simple to pinpoint as we'd like. Read More
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@DavidBThomas Help add to the list: Top Ten Enterprise Social Media Etiquette Fails (post) https:////bit.ly/n2119u
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Forum Today's Question
By sarah 7/20/2011 at 6:59 PM
Can you recommend a tool for keeping track of marketing programs and projects? We use Excel and Google Docs now, but things are getting out of hand. Go To Question
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July 14-29
 MarketingProfs University LIVE—Websites That Work
July 26
 FREE Seminar—Growing Your Global Fan Base on Facebook sponsored by Vitrue
July 28
 PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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