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| sponsored webinar |
| What to Do When Your ABM Target Isn't Online |
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Straight From the Horse's Mouth
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MarketingProfs Marketing Smarts Live
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| Where can you get an in-depth summary of current marketing news plus interviews with B2B cowpokes who share their market-wranglin' ways? Gallop over to our newest YouTube series, MarketingProfs Marketing Smarts Live, hosted by the always-entertaining George B. Thomas. |
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| Profs Picks |
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| The people have spoken: Streaming is here to stay. An impressive 93% of people say they plan to keep or increase their video streaming services, whereas 91% of paid audio streaming customers say as much. But media consumers are more and more overwhelmed by too many platform choices, and they can no longer easily navigate the options to find what they want. As a marketer, how do you know where to reach them? Get data and insights from Nielsen's State of Play. Among the findings: despite cutting the cord from traditional cable, people still want the convenience of bundling; the TV set is a media mainstay, commanding a monthly reach of 96%; and live TV still has a reach of 90% per month—time spent with live TV is 2X that spent with connected devices. In the future, three factors will drive the success of streaming platforms and their advertisers: content, convenience, and cost. Learn more here. |
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| News You Can Use |
| Updates from around the industry |
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| Jabmo Promotes Jonathan Alves to VP of Client Success and Strategy MarTech Series |
| TreviPay Launches B2B Payments Method and Invoicing Networks for Businesses of All Sizes Business Wire |
| BrightTower Advises B2B Audience Development and Specialist Content Leader Industry Dive in Sale to Informa PLC MarTech Series |
| Paystand Introduces AR-Centric Dynamic Discounting App Crowdfund Insider |
| Tackle.io Furthers Partnership With Microsoft to Help Independent Software Vendors Accelerate Revenue Growth Through Microsoft Commercial Marketplace Yahoo Finance |
| Basis Vectors Acquires CommerceV3 Business Wire |
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