| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with Episerver, a Leader in Gartner Magic Quadrant for Digital Experience Platforms |
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| Global B2B Marketing SWOT Analysis |
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| Amid COVID-19 uncertainty, Episerver guided 600 business leaders through a SWOT analysis in relation to digital marketing and customers' digital experience. For insights into digital marketing tactics and technology, plans and processes, and marketers' and IT professionals' differing views, download the full report. |
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| Profs Picks |
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| As a B2B marketer, you're likely curious about the digital experience of your customers. Episerver's global survey of 600 leaders in marketing, IT, and e-commerce roles at B2B companies will tell you how they ranked their strengths, weaknesses, opportunities, and threats in relation to the B2B digital experience. You'll get a nonpromotional view through the lens of industry changes in the wake of COVID-19. For example, across industries, selling directly to customers through e-commerce is now the top opportunity in B2B, and 72% of B2B leaders say the digital experience their company provides comes up short. Download the report for valuable insights. |
| You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on Empathy in Marketing features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. Sign up today (it's free!). |
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