MarketingProfs Today: Millennials and CPG Brands | Enterprise Marketers and Social Networks

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In this issue

1.	How-To: Five Ways CPG Marketing Can Keep Pace With Millennials
2.	PRO Today's Seminar: How to Develop Breakthrough Ideas
3.	Survey Says: The Most Popular Social Networks With Enterprise Marketers
4.	My View: Understanding the Hidden Costs of Localization

Join us on July 26 for Video Content Is King: 23 Secrets for an Effective Video Strategy to learn learn why you want video in your content programs, which videos you need, and how to get started today. Register today.

How-To

Five Ways CPG Marketing Can Keep Pace With Millennials

By Jennifer Silverberg

Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade. Read More

FOR PRO Members

Today's PRO Seminar: Stand Out: How to Develop Breakthrough Ideas

In this seminar based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains where to look for breakthrough ideas that set you apart and how to promote them. You'll learn how to both cultivate an innovation mindset and become more adept at spotting emerging opportunities. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

By Ayaz Nanji

Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to a recent report from Clutch. Read More

My View

Understanding the Hidden Costs of Localization

By Richard Harpham

More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization. Read More

event calendar

Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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