MarketingProfs Today: YouTube Marketing's Impact | Get Your Marketing Mojo Back | Top US Advertisers

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In this issue

1.	How-To: How to Use Analytics to Prove the Impact of YouTube Marketing
2.	My View: Apple's Core Principles Helped It Regain Its Marketing Mojo & They Can Help You
3.	PRO Take 10: Digital Marketing Is a Circle of Trust
4.	Survey Says: The Top US Advertisers
5.	Infographic: Top Five Global Trends Shaping the Travel Industry

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

How to Use Analytics to Prove the Impact of YouTube Marketing

By Mark Hansen

Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business. Read More

FOR PRO Members

Take 10: Digital Marketing Is a Circle of Trust

In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem... and in so doing helps drive qualified traffic. You'll gain insight into paid, owned, and earned media, and how to use them to your advantage to keep you in the circle of trust. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

The Top US Advertisers Last Year

By Ayaz Nanji

Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers. Read More

Quick Take

Top Five Global Trends Shaping the Travel Industry [Infographic]

By Verónica Maria Jarski

To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel this summer. Read More

My View

Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)

By Betsy Morrison

Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged with users. Read More

event calendar

Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23	PRO Seminar—How to Build Your Podcast Brand
Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Research Writer: Ayaz Nanji
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