MarketingProfs Today: Rules for Data-Driven Marketing | Shipping Options | Social Media Cheat Sheet

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In this issue

1.	How-To: Eight Rules for Data-Driven Marketing
2.	PRO Today's Live Seminar: Advanced Google Analytics: Tricks for Goals, Events, Tracking Codes
3.	Survey Says: How Important Are Free and Expedited Shipping to Shoppers?
4.	Infographic: The Indispensable Social Media Cheat Sheet

Don't have your ticket to MarketingProfs B2B Marketing Forum yet (Oct 3-6, Boston)? Get on it: you only have until midnight ET July 31 to get our special Smarty Pants rate. Register today.

How-To

Eight Rules for Data-Driven Marketing

By Ashley Stirrup

From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing. Read More

FOR PRO Members

Today's Live Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes

In this Teach Me How seminar, you'll learn how to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More

Download this new research, The State of Data-Driven Marketing, to learn how the most effective marketers are using data & analytics to increase sales, attract new customers, & expand brand awareness.

Survey Says

How Important Are Free and Expedited Shipping to Shoppers?

By Ayaz Nanji

Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. Read More

AT-A-GLANCE

The Indispensable Social Media Cheat Sheet [Infographic]

By Laura Forer

Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools. Read More

event calendar

Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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