MarketingProfs Today: Customer Feedback and Loyalty | Self-Made Marketing | Video Good for Writers

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In this issue

1.	How-To: How to Capitalize on Customer Feedback: Three Loyalty-Boosting Steps
2.	Podcast: The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read
3.	PRO How-To Guide: Four Requisites for Agile Marketing Success
4.	My View: Why Video Marketing's Popularity Is Great News for Writers
5.	Survey Says: CMOs on Which Emerging Technology Will Transform Customer Experience

Join us on July 26 for Video Content Is King: 23 Secrets for an Effective Video Strategy to learn learn why you want video in your content programs, which videos you need, and how to get started today. Register today.

How-To

How to Capitalize on Customer Feedback: Three Loyalty-Boosting Steps

By Emily Carrion

By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service. Read More

Podcast

The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more. Read More

FOR PRO Members

How-To Guide: Four Requisites for Agile Marketing Success

In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

CMO Survey: Which Emerging Technology Will Transform the Customer Experience?

By Ayaz Nanji

Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris. Read More

My View

Why Video Marketing's Popularity Is Great News for Writers

By Becky Brooks

The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos. Read More

event calendar

Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Research Writer: Ayaz Nanji
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