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MarketingProfs
Jul 20, 2015 Vol. 14, No. 138
In this issue
1. How-To: The Three Keys to Mastering Marketing in Today's Noisy Marketplace
2. My View: Creating Personas From Your Website Visitors Is a Win-Win for You and Them
3.  PRO  Seminar: How to Build Your Podcast Brand
4. Survey Says: How B2B Content Marketers Are Missing the Mark
5. Infographic: Design Basics of a Winning Website
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Advertisement  Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.
 
How-To
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The Three Keys to Mastering Marketing in Today's Noisy Marketplace
By Linda Popky
Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise? Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: How to Build Your Podcast Brand
We'll walk you through how you can get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.
 
Survey Says
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How B2B Content Marketers Are Missing the Mark
By Ayaz Nanji
B2B content marketers are intent on pushing their products/services in content pieces, whereas their audience is looking for substantive ideas, according to a recent report from the Economist Group and peppercomm. Read More
Quick Take
Design Basics of a Winning Website [Infographic]
By Verónica Maria Jarski
Is your website stuck in the past or in need of an update? Here's a look at the essentials of a winning website. Read More
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My View
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Creating Personas From Your Website Visitors Is a Win-Win for You and Them
By Luke Rees
To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. Read More

event calendar

Jul 21 FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23 PRO Seminar—How to Build Your Podcast Brand
Jul 28 FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 6 PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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