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In This Issue
+ How-To: Manage a Marketing Campaign That Meets Your Objectives
+ PRO SmartTools: Create High-Performance Landing Pages
+ Survey Says: Mobile Subscriptions to Surpass World Population by 2013
+ Quick Take: Three Unique Ways to Serve Clients via Social Media
+ My View: Humor, Inspiration, and Tips on the MarketingProfs Pinterest Board
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Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4 – 5 (workshops Oct. 3). Register now to save $300 (or more).
How-To How to Manage a Successful Marketing Campaign That Meets Your Objectives
The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally complete. Read More
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PRO SmartTools: Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best landing format to achieve your goals, and measure your post-click results. Read More
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Advertisement  Need to beef up your Pay-Per-Click game? Learn to make every dollar and every keyword count at MarketingProfs University Search Marketing School: PPC. Broadcasting live August 9-27, these 9 classes are online and available whenever you are. Save $200 when you use code SEARCHPPC.
Survey Says
Mobile Subscriptions to Surpass World Population by 2013
As of early 2012, more than six billion mobile subscriptions were in use around the world (pre-paid and post-paid), providing mobile access for more than three-quarters (75%) of the world's inhabitants, according to a report by the World Bank. Read More
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Quick Take
Three Unique Ways to Serve Clients via Social Media
Social media, with all the opportunities for connection they present, continue to transform the nature of the B2B relationship. Today's social B2B salesperson has more opportunities for connecting with and serving clients than ever before. Read More
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My View Discover Marketing Humor, Inspiration, and Tips on the MarketingProfs Pinterest Board
By Verónica Maria Jarski
At MarketingProfs, we love content in all its forms. So, on this Free Friday, we invite you to celebrate the world of visual content marketing with a peek into the MarketingProfs Pinterest board. Read More
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@Elaine_Fogel A Simple 6 Step Plan for Creating a Facebook Page that Works https:////ow.ly/cl94h Great for nonprofits and independent schools
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Forum Today's Question
By stacymcclellan on 7/18/2012 at 9:38 PM
I'm a marketer researcher passionate about the field and often have questions but no one to turn to at work. Looking for someone willing to pass along their knowledge, expertise. Go To Question
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Jul 24
 FREE Seminar—Tips for Generating Demand with Social Media
Jul 26
 PRO Seminar—Ten Best Practices for Performing Competitive Teardowns
Jul 31
 FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
Aug 2
 PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing
Aug 9-27
 MarketingProfs University LIVE—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 13-Oct 1
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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