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In This Issue
+ How-To: A Human- vs. Customer-Centric Approach to Marketing
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: CMOs Ramping Up Budgets, but Accountability Is Key
+ Quick Take: What to Do When the Buyer Wants the Status Quo
+ My View: Stop Delighting Customers, Just Solve Their Problems!
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Advertisement  Breaking up is hard to do.
Meet Jane. Jane works in marketing and struggles with misplaced files, miscommunication with her team and clients, and slow approvals. She's ready to call it quits until John saves the day with an online collaboration solution from Central Desktop. Watch the drama unfold.
How-To Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing
By Jeremi Karnell
Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
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Advertisement  Fifty-nine percent of back to school apparel emails are sent in August...
But, many students wait for school to start in September before actually buying. Are you sending your back-to-school emails at the wrong time?
Learn the A,B,C’s of back-to-school email marketing trends today!
Survey Says
CMOs Ramping Up Budgets, but Accountability Is Key
Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, 26% plan to increase budgets between 1% and 5%. Read More
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Quick Take
What to Do When the Buyer Wants the Status Quo
Typical B2B customers work in a state of constant overload: too many emails, too many meetings, and too much buzzing in their ears. That can make them reluctant to buy your product. Here's how to disarm such potential buyers—and close sales. Read More
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My View Stop Surprising and Delighting Customers, Just Solve Their Problems!
By Linda Ireland
As much as creative marketing and promotions can help a product, service, or company stand out, success always comes down to a simple premise: Did you solve the customer's problem? Read More
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@jonmikelbailey Is Google+ the Ultimate Content Marketing Platform? https:////t.co/BxJ89Td via @copyblogger
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Forum Today's Question
By cricksart 7/19/2011 at 10:39 AM
I'm creating a website for an independent residential realtor in New York City. Any ideas for an effective website/domain name? Go To Question
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July 14-29
 MarketingProfs University LIVE—Websites That Work
July 20
 FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
July 26
 FREE Seminar—Growing Your Global Fan Base on Facebook sponsored by Vitrue
July 28
 PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 12
 Digital Marketing World—Content free online conference
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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