MarketingProfs Today: B2B Website Optimization | Niche Social Campaigns | Marketing Writing | Digital Work Tools

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In this issue

1.	How-To: 10 Overlooked B2B Optimization Opportunities to Boost Your Website
2.	Article: Four Niche-Industry Social Media Marketing Campaigns Done Right
3.	PRO NEW Interactive Course: Everybody Writes: Modern Marketing Writing
4.	Quick Take: How to Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
5.	Survey Says: The Digital Work Tools Marketers Can't Do Without
6.	Infographic: To Bot or Not to Bot?

Teams that learn (and play) together, stay together. Register a team of three or more for MarketingProfs B2B Marketing Forum and save up to $900 per ticket.

How-To

10 Overlooked B2B Optimization Opportunities to Boost Your Website

By Iris Shoor

You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions. Read More

Four Niche-Industry Social Media Marketing Campaigns Done Right

By Brandon Lewis

Looking for some social media inspiration? Go beyond standard posts with these four unique and effective campaigns. Read More

FOR PRO Members

NEW Interactive Course: Everybody Writes: Modern Marketing Writing

In this 90-minute program, you'll learn the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Ready to transform your career (and possibly even your life)? Join us for MarketingProfs B2B Marketing Forum this November in San Francisco. 65 sessions, 4 Keynotes, creative networking, and more!

Survey Says

The Digital Work Tools Marketers Can't Do Without

By Ayaz Nanji

Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen. Read More

Quick Take

Win a Scholarship to MarketingProfs Marketing Writing Bootcamp

Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?! Read More

AT-A-GLANCE

To Bot or Not to Bot? [Infographic]

By Laura Forer

Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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