MarketingProfs Today: Persuade Like a Founding Father | Influencer Marketing | Mobile Millennial Parents

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In this issue

1.	How-To: Persuade Like a Founding Father: 3 Lessons From the Declaration of Independence
2.	#SocialSkim: #LoveWins Across Social, Plus More Stories in This Week's Roundup
3.	PRO Seminar: How to Avoid the Perils of a Website Redesign
4.	My View: The Rules of Successful Effective Influencer Marketing
5.	QuickTake: How to Make Digital Advertising as Successful as Hot Chocolate at an Ice Rink
6.	Survey Says: How Millennial Parents Use Mobile Phones to Shop in Stores

Join us on July 7 for our free seminar—How to Create a High Converting B2B Content Experience. You'll discover how to build a compelling content experience to generate leads and boost your conversion rate. Register today.

How-To

Communicate Like a Founding Father: Three Simple Lessons From the Declaration of Independence

By Brian Burkhart

Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle. Read More

FOR PRO Members

PRO Seminar: How to Avoid the Perils of a Website Redesign

Discover the perils of a website redesign and receive tips on how to design a site for improved performance. You'll see case studies of redesigns that have succeeded and some that have failed, and you'll leave with practical advice on how to assess your current site. Read More

Join us on July 10 for our free Demand Generation Virtual Conference to learn how to generate mucho demand for your business while winning the trust of your prospects, customers, and sales team. Three brilliant speakers will give you real world tips you can implement immediately. Register today.

Survey Says

How Millennial Parents Use Mobile Phones to Shop in Stores

By Ayaz Nanji

Some 85% of all Millennial parents say they use smartphones to help them shop while in stores, according to a recent report from Retale. Read More

Quick Take

How to Make Digital Advertising as Successful as Hot Chocolate at an Ice Rink

By Ted Dhanik

If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as selling hot chocolate at the ice rink. Read More

My View

The Rules of Successful Effective Influencer Marketing

By Douglas Karr

Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing. Read More

event calendar

Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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