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In This Issue
+ How-To: Surprise, Delight... Then What? Customer Experience Momentum
+ Podcast: Brand Attachment: Larry Vincent Talks to Marketing Smarts
+ PRO How-To Guide: How to Create the Ultimate Case Study
+ Survey Says: Google Universal Search Trends
+ My View: Why Marketers Should Consider Localized Mobile Advertising
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Advertisement  No. 15 of 18 must-know email stats for modern marketers: Adding video to your email campaigns can increase your click rates by 300%! Get the rest here.
How-To Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum Going
By Brandon Sawalich
Here's how you can engage your customers, provide proactive service, personalize their experience, and go the extra mile for them. Read More
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Podcast Brand Attachment: Larry Vincent Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior. Read More
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PRO How-To Guide: How to Create the Ultimate Case Study
In this 28-page guide, you’ll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect’s needs and in turn help you get the results you want. You'll learn how to determine the right goal for the results you want and the right subject to write about; you'll also get tips for spreading the word about your case study... and much more! Read More
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Advertisement  From the @emmaemail crew: 18 beautifully illustrated email stats every modern marketer needs to know. Get them now.
Survey Says
Google Universal Search Trends
By Ayaz Nanji
Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics. Read More
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My View Why Marketers Should Consider Localized Mobile Advertising
By Françoise Henderson
Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors. Read More
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Jul 10
PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Jul 15
FREE Seminar—Leveraging Customer Engagement Using Segmentation
Jul 17
PRO Seminar—The Art of Retention: How to Create Customers for Life
Jul 22
FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars—Part 1
Aug 14
MarketingProfs University—Search Marketing School
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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