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In this issue

1.	How-To: Five Content-Led Marketing Campaigns That Drive Results
2.	Article: Spend Less Time & Get More Value From Your Communication Channels [Sponsored]
3.	Podcast: How to Integrate Brand and Culture (and Why): 'Fusion' author Denise Lee Yohn
4.	PRO Today's Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing
5.	Survey Says: Email Benchmarks: 1Q18 Engagement and Subscriber Trends
6.	Infographic: The Inner Workings of Advertising on Amazon

Could your writing use a little boost? Join us for our largest online event of the year: Marketing Writing Bootcamp. 13 sessions to help you write ridiculously well.

How-To

Five Content-Led Marketing Campaigns That Drive Results

By Chris Cano

Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI. Read More

How to Spend Less Time Getting More Value From Your Marketing Communication Channels

By Umuse [Sponsored Content]

Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less time communicating and more time marketing. Read More

Podcast

How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Denise Lee Yohn shares useful insights from her book Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Read More

FOR PRO Members

Today's Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing

In this Teach Me How seminar, you'll learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés and stereotypes. Read More

There's still time to join us for the last two live keynotes of Marketing Writiing Bootcamp (July 19 & 26). But, don't procrastinate — get your ticket today!

Survey Says

Email Benchmarks: 1Q18 Engagement and Subscriber Trends

By Ayaz Nanji

Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing. Read More

AT-A-GLANCE

The Inner Workings of Advertising on Amazon [Infographic]

By Laura Forer

Are Amazon ads the next Google AdWords? You might not know that the online store also sells advertising space. It does. So check out your options to see whether Amazon ads could work for you. Read More

event calendar

Jul 19	Teach Me How—Seven Professional Secrets to Safely Use Humor in Marketing
Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Jul 31	FREE Seminar—The CMO's Guide to Marketing Transformation
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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