MarketingProfs Today: B2B Mobile Strategy | How to Be or Find a Mentor | Paid-Social Budgets

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In this issue

1.	How-To: Four Ways to Use Mobile in Your B2B Marketing Strategy
2.	Podcast: How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz
3.	PRO How-To Guide: 62 Best-Practices of Top Business Bloggers
4.	Survey Says: Paid-Social Budgets: Network Ad Spend Trends
5.	Infographic: 104 Mobile Marketing Facts

Don't have your ticket to MarketingProfs B2B Marketing Forum yet (Oct 3-6, Boston)? Get on it: you only have until midnight ET July 31 to get our special Smarty Pants rate. Register today.

How-To

Four Ways to Use Mobile in Your B2B Marketing Strategy

By Wilson Raj

B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey. Read More

Podcast

How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more. Read More

FOR PRO Members

How-To Guide: 62 Best-Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

Download this new research, The State of Data-Driven Marketing, to learn how the most effective marketers are using data & analytics to increase sales, attract new customers, & expand brand awareness.

Survey Says

Paid Social Media Budgets: Network Ad Spend Trends

By Ayaz Nanji

Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. Read More

AT-A-GLANCE

104 Mobile Marketing Facts [Infographic]

By Laura Forer

How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel. Read More

event calendar

Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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