MarketingProfs Today: B2B Content and Buying Decisions | Content Job Trends | Segmentation

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In this issue

1.	How-To: Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales
2.	Survey Says: Content Marketing Jobs: Salary, Skill, and Education Trends
3.	PRO Take 10: Get a Seat at the CEO's Table
4.	My View: Understanding the Power of Segmentation for Marketing Campaigns
5.	Infographic: Seven Instagram Best-Practices for Building Your Audience

Join us on July 26 for Video Content Is King: 23 Secrets for an Effective Video Strategy to learn learn why you want video in your content programs, which videos you need, and how to get started today. Register today.

How-To

Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)

By Mark Eardley

In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?" Read More

FOR PRO Members

Take 10: Get a Seat at the CEO's Table

In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

Content Marketing Jobs: Salary, Skill, and Education Trends

By Ayaz Nanji

What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want? Read More

Quick Take

Seven Instagram Best-Practices for Building Your Audience

By Verónica Jarski

Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network. Read More

My View

Understanding the Power of Segmentation for Marketing Campaigns

By Yohai Sabag

Is it true that the more granular a segmentation is, the more an offer can be tailored to customers' specific needs and wants, resulting in high engagement? We conducted a study to find that out. Read More

event calendar

Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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