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In This Issue
+ How-To: Real-Time Segmentation and Predictive Analytics
+ #SocialSkim: Social Media This Week: Social as Riot Control, A/B Testing
+ PRO Online Toolkit: Email Campaign Planner
+ Survey Says: Fortune 500 Bullish on Social Media and Corporate Blogging
+ My View: Joe Chernov on Starting Big and Producing 'Mullet Content'
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How-To Crack the Customer Code With Real-Time Segmentation and Predictive Analytics
By Pelin Thorogood
Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you use that data for insight into buyer behavior? Read More
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PRO Online Toolkit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
Fortune 500 Bullish on Social Media and Corporate Blogging
By Ayaz Nanji
Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing
By Angela Natividad
You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder what "native advertising" means? Skim for a clearer picture! Read More
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My View WayBack Marketing Series: Joe Chernov on Starting Big and Producing 'Mullet Content'
By Aaron Dun
In our new WayBack series, we focus on the critical strategies today’s most successful B2B marketers use. We go back to when they got started and uncover what programs they executed back then that are most connected to their success today. Up first is Joe Chernov of Kinvey. Read More
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Jul 24
 FREE Seminar—How Marketers Can Use Social Business to Align Global Marketing Teams
Jul 25
 PRO Seminar—The NEW New Rules of Marketing and PR for 2013 with David Meerman Scott
Aug 6
 FREE Seminar—Thinking Outside the Marketing Box at Dell
Aug 8
 PRO Seminar—SEO in 2013: Current Trends and Future Predictions
Aug 8
 MarketingProfs University—Search Marketing School Use code SEARCH13 to save $200
Aug 9
 Virtual Conference—Social Media Strategy Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
 
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