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| By Jacob Morgan |
| Even though launching an organization-wide collaboration effort isn't just a marketing project, its success is largely dependent on your internal marketing efforts. Marketing's role is crucial... and here's what it entails.
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| By Christian Gulliksen |
| Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. But here's the right way to do great PR.
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| In just 10 minutes, Nancy Duarte covers essential advice on creating powerful presentations from her popular book Resonate, including why you should obsess about (and cater to) your audience and how to tell an engaging story, plus she offers a few exclusive tips she saved just for us.
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| What Types of News Go Viral on YouTube? |
| Though professional news organizations contributed more than one-half (51.2%) of the most popular news footage posted on YouTube during the 15 months ended March 2012, over one-third (39.2%) of such content was uploaded by private citizens, according to a report by Pew.
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Advanced Email Segmentation
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| If you're still wondering about the value of email list segmentation, consider that 39% of email marketers who segment have better open rates; 28% have lower opt-out and unsubscribe rates; and 24% have better email deliverability, more leads, and greater revenue.
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By Tara Jackson
Marketing students—your potential interns—have the passion that drove you when you were starting out... not to mention they're learning at school how to best use social media and other new tools that can benefit you.
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