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Thursday, July 18, 2019

Understanding Modern Marketing: Marketing's Evolution and Digital's Impact
Effective Video Testimonials That Inspire Action: Andrew Davis [Podcast]
Storytelling for Marketers: Create Compelling Narratives That Connect With Audiences
How Consumers Discover New Retail Brands [Study]
 
Understanding Modern Marketing: Marketing's Evolution and Digital's Impact
Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales? This article explores those questions—and more.
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Give Your Video Testimonials a Makeover: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read more and listen in on this insightful conversation.
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When There's No Substitute for Industry Expertise
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SmartBrief is an essential email newsletter for digital marketers, condensing the day's most important marketing news into a two-minute read—so you can spend more time optimizing your campaigns. Subscribe today, free.
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Storytelling for Marketers: Create Compelling Narratives That Connect With Audiences
MarketingProfs event
The Storytelling Summit for Marketers will bring you three keynotes by master storytellers and nine on-demand sessions covering everything from how to tell stories on social media to incorporating stories into your automation campaigns. Register by July 23 with code STORYTELLING to get the Early Bird rate.
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How Consumers Discover New Retail Brands [Study]
Word-of-mouth recommendations remain the top way consumers discover new retail brands. See which purchase-decision factors are most important and what retailer actions most elicits trust. Check out these 3 charts and study findings.
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Profs Picks
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All those demands placed on you daily as a digital marketer! To meet expectations, you know you have to keep up with important news in the industry. That's where SmartBrief on Social Business can help with its highly efficient rundown of the day's most important digital & social marketing news. Of course, there's more. Survey reports, for one. Like the insightful Landing Page Habits of Marketers study. Click here to read the full report. And for hand-curated and summarized stories from top outlets like Ad Age, Digiday, and eMarketer, activate your free subscription to SmartBrief on Social Business.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside of Washington DC.
Upcoming Events
JUL
23
[Webinar] Facebook Marketing in a Changing World
presented by Mari Smith | 60 minutes
JUL
25
[Webinar] A Winning Digital Ad Strategy
sponsored by Marketo | 60 minutes
AUG
9
[Online Forum] Account-Based Marketing
sponsored by Uberflip | 3 live sessions
SEP
10
[Online Event] Storytelling Summit for Marketers
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OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Get the Smarty Pants rate through August 23—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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