MarketingProfs Today: Interviewing B2B Digital Agencies | B2C Strategies for B2B | Podcast Advertising

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In this issue

1.	How-To: 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency
2.	Article: B2B Companies Should Adopt These Three B2C Marketing Strategies [Sponsored]
3.	PRO Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line
4.	Survey Says: Podcast Advertising: Revenue and Format Trends
5.	Infographic: 119 Facts About Email Marketing

Don't have your ticket to MarketingProfs B2B Marketing Forum yet (Oct 3-6, Boston)? Get on it: you only have until midnight ET July 31 to get our special Smarty Pants rate. Register today.

How-To

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

By Alexander Kesler

If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners. Read More

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

By Trustpilot [Sponsored Content]

Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity—and a little more bang for your buck. Read More

FOR PRO Members

Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to increase your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that helps you reach your goals and get a leg up on the competition. Read More

Download this new research, The State of Data-Driven Marketing, to learn how the most effective marketers are using data & analytics to increase sales, attract new customers, & expand brand awareness.

Survey Says

Podcast Advertising: Revenue and Format Trends

By Ayaz Nanji

Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC. Read More

AT-A-GLANCE

119 Facts About Email Marketing [Infographic]

By Laura Forer

Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies. Read More

event calendar

Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
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Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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