MarketingProfs Today: Expand Your Core Keywords | E-Commerce Email | Martech Culture

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In this issue

1.	How-To: How to Expand Your Core Keyword List: Four Tools You've Never Used but Should
2.	Survey Says: The Six Most Effective E-Commerce Email Tactics
3.	PRO NEW Seminar: Stand Out: How to Develop Breakthrough Ideas
4.	My View: The Benefits of Nurturing a Martech Culture
5.	Infographic: How Your Online Store May Be Leaking Money

Join us on July 26 for Video Content Is King: 23 Secrets for an Effective Video Strategy to learn learn why you want video in your content programs, which videos you need, and how to get started today. Register today.

How-To

How to Expand Your Core Keyword List: Four Tools You've Never Used but Should

By Ann Smarty

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization. Read More

FOR PRO Members

NEW Seminar: Stand Out: How to Develop Breakthrough Ideas

In this seminar based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains where to look for breakthrough ideas that set you apart and how to promote them. You'll learn how to both cultivate an innovation mindset and become more adept at spotting emerging opportunities. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

The Six Most Effective E-Commerce Email Tactics

By Ayaz Nanji

E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. Read More

Quick Take

How Your Online Store May Be Leaking Money [Infographic]

By Verónica Jarski

Even if your online store is successful, it still has areas where it's leaking money. Here's a look at some of those places. Read More

My View

The Benefits of Nurturing a Martech Culture

By Venkat Viswanathan

Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It should be. Read More

event calendar

Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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