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In This Issue
+ How-To: Top 10 Ways to Improve Email Open Rates
+ Quick Take: Three Ways Mobile Marketing Can Help Retain Customers
+ PRO Take 10: Dan Pink on What You Learned About Motivation Is Wrong
+ Survey Says: How Baby Boomers Use the Web, Social Networks, and Mobile
+ My View: Features Marketers Should Consider When Evaluating a Mobile App
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How-To Top 10 Ways to Improve Email Open Rates
By Kevin Gao
For marketers, achieving a high open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. These 10 best-practices ensure open rates are as high as possible. Read More
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PRO Take 10: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, you can create a more motivating environment—and much more. Read More
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Survey Says
How Baby Boomers Use the Web, Social Networks, and Mobile
By Ayaz Nanji
On average, seniors and Baby Boomers spend 19 hours a week going online compared with 16 hours watching television. Their online usage also far outpaces time spent listening to the radio and reading newspapers/magazines. Read More
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Quick Take
Three Ways Mobile Marketing Can Help Retain Customers
By Tim Cascio
If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, you can promote customer loyalty and help retain your most valuable customers. Read More
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My View Six Features Marketers Should Consider When Evaluating a Mobile App
By Gregory Kennedy
When evaluating a mobile marketing platform, marketers should consider six must-have features. Here's a look at each one and why it's needed. Read More
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