MarketingProfs: Influencer Content Usage Rigths | Engaging Millennials and Gen Z | Storytelling

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Wednesday, July 17, 2019

	Influencer Partnerships: How to Navigate Influencer-Content Usage Rights
	Three Proven Strategies for Engaging Millennial and Gen Z Customers
	Storytelling for Marketers: Create Compelling Narratives That Connect With Audiences
	The Payoff of the Partnership Between Marketing and Creative [Infographic]

Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

Three Proven Strategies for Engaging Millennial and Gen Z Customers

Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts suggested marketers do to engage those lucrative audiences.

When There's No Substitute for Industry Expertise

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SmartBrief is an essential email newsletter for digital marketers, condensing the day's most important marketing news into a two-minute read—so you can spend more time optimizing your campaigns. Subscribe today, free.

Storytelling for Marketers: Create Compelling Narratives That Connect With Audiences

MarketingProfs event

The Storytelling Summit for Marketers will bring you three keynotes by master storytellers and nine on-demand sessions covering everything from how to tell stories on social media to incorporating stories into your automation campaigns. Register by July 23 with code STORYTELLING to save 40%.

The Payoff of the Partnership Between Marketing and Creative [Infographic]

Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. To learn more, check out the infographic.

Profs Picks

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All those demands placed on you daily as a digital marketer! To meet expectations, you know you have to keep up with important news in the industry. That's where SmartBrief on Social Business can help with its highly efficient rundown of the day's most important digital & social marketing news. Of course, there's more. Survey reports, for one. Like the insightful Landing Page Habits of Marketers study. Click here to read the full report. And for hand-curated and summarized stories from top outlets like Ad Age, Digiday, and eMarketer, activate your free subscription to SmartBrief on Social Business.

If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.

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