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MarketingProfs
Jul 17, 2015 Vol. 14, No. 137
In this issue
1. How-To: Five Things You Should Be Doing With Your Site Search (but Probably Aren't)
2. #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup
3.  PRO  [Online Toolkit] Optimize and Maintain Your Email List
4. My View: Marketers, Stop Hesitating and Start Embracing Instagram
5. Survey Says: How Often Americans Check Their Smartphones
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How-To
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Five Things You Should Be Doing With Your Site Search (but Probably Aren't)
By Kurt Heinemann
When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales. Read More
FOR  PRO  Members
Today's PRO Item
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[Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Data Management is easy. Dun & Bradstreet NetProspex will keep your database clean and filled with your ideal targets—no more spreadsheets. Make an appointment with one of our sales reps to find out how we can help improve your data strategy. Contact us for a demo.
 
Survey Says
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How Often Americans Check Their Smartphones
By Ayaz Nanji
Most smartphone owners in the United States say they check their device multiple times an hour on average, according to a recent report from Gallup. Read More
Quick Take
#SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup
By Angela Natividad
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies. Read More
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My View
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Marketers, Stop Hesitating and Start Embracing Instagram
By Bob Sybydlo
Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base. Read More

event calendar

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