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In This Issue
+ How-To: B2B Marketers Can Draw B2C Strategies Into Their Marketing
+ Podcast: Marketing So Useful, People Would Pay for It: Jay Baer on Youtility
+ PRO How-To Guide: Build Your Content Factory: Must-Have Tools
+ Quick Take: Five Ways Marketing Can Manage Its Digital Content Assets
+ Survey Says: Marketers Embracing Multichannel and Behavioral Strategies
+ My View: Cookies Leave a Bad Taste in Users' Mouths
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How-To How B2B Marketers Can Draw B2C Strategies Into Their Marketing
By Derek Singleton
B2B marketing is starting to mirror the simple marketing, transparent pricing, and frictionless buying process of the B2C world. Here are four ways that B2B marketers can "consumerize" their marketing. Read More
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Podcast Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer
By Kerry O'Shea Gorgone
Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Survey Says
Marketers Embracing Multichannel and Behavioral Strategies
By Ayaz Nanji
Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Only 7% of marketers have no plans to implement mutichannel strategies, according to a recent report. Read More
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Quick Take
Five Ways Marketing Can Manage Its Digital Content Assets
By Matthew Gonnering
Your brand has a story, which is nearly impossible to tell without some form of digital media. Managing those media assets effectively is an important skill. Here are five ways you can manage media assets while keeping the focus on telling your brand story. Read More
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My View Cookies Leave a Bad Taste in Users' Mouths
By Jamie Beckland
Once the mainstay of online advertisers, third-party tracking through cookies now is under a full-blown attack. Why are they so hated? And what can businesses do in place of using cookies? Read More
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Jul 24
 FREE Seminar—How Marketers Can Use Social Business to Align Global Marketing Teams
Jul 25
 PRO Seminar—The NEW New Rules of Marketing and PR for 2013 with David Meerman Scott
Aug 6
 FREE Seminar—Thinking Outside the Marketing Box at Dell
Aug 8
 PRO Seminar—SEO in 2013: Current Trends and Future Predictions
Aug 8
 MarketingProfs University—Search Marketing School Use code SEARCH13 to save $200
Aug 9
 Virtual Conference—Social Media Strategy Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
 
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