MarketingProfs: B2B leaders' lead gen role | Successful influencer marketing | Moneyball's Billy Beane

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Thursday, July 16, 2020

	How B2B Leaders Can Improve Lead Generation in Their Organizations
	Secrets of the Most Successful Brands Using Influencer Marketing [Podcast]
	Get a Look Behind the Curtain With B2B Backstage PRO subscriber benefit
	How to Use Infographics as a Content Tool [Infographic] From the archives

How B2B Leaders Can Improve Lead Generation in Their Organizations

Lead gen is responsible for one of your company's most valuable assets—customers. But establishing an effective lead generation process is no small feat. To create a process that yields high ROI demands contribution and investment from the leadership team. Here's how, exactly.

Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden [Podcast]

Lee Odden of TopRank Marketing shares findings from a new study on B2B influencer marketing, including characteristics of the most successful B2B brands using influencer marketing. Read more and listen in on this insightful conversation.

Get a Look Behind the Curtain With B2B Backstage

PRO subscriber benefit

On July 28, we're launching a new PRO Exclusive series—B2B Backstage—with speakers who will inspire you to think more strategically. To be more creative. To prepare you for whatever comes next. First up: Billy Beane of "Moneyball" fame!

How to Use Infographics as a Content Marketing Tool [Infographic]

From the MarketingProfs archives

Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing.

Profs Picks

MarketingProfs event

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