MarketingProfs Today: The Right Content Strategy | Better E-Newsletters | Humor in Marketing | Top Traffic Drivers

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In this issue

1.	How-To: Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.
2.	Article: How to Craft an Email Newsletter That Gets Marketing Results
3.	PRO New Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing
4.	Survey Says: The Top Traffic Drivers to 23 Content Categories
5.	Infographic: 72 Voice Search Stats, Facts, and Tips

Could your writing use a little boost? Join us for our largest online event of the year: Marketing Writing Bootcamp. 13 sessions to help you write ridiculously well.

How-To

Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.

By Jake Athey

Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction. Read More

How to Craft an Email Newsletter That Gets Marketing Results

By Chandra Blouin

If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results. Read More

FOR PRO Members

New Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing

Reserve your spot for this upcoming Teach Me How seminar with Erik Deckers to learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to). Read More

There's still time to join us for the last two live keynotes of Marketing Writiing Bootcamp (July 19 & 26). But, don't procrastinate — get your ticket today!

Survey Says

The Top Sites Driving Referral Traffic, by Content Category

By Ayaz Nanji

Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly. Read More

AT-A-GLANCE

72 Voice-Search Stats, Facts, and Tips [Infographic]

By Laura Forer

As personal assistants and home devices become more popular, SEO marketers need to optimize search results for voice queries as well. Here are some stats and tips to get you started. Read More

event calendar

Jul 19	Teach Me How—Seven Professional Secrets to Safely Use Humor in Marketing
Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Jul 31	FREE Seminar—The CMO's Guide to Marketing Transformation
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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