MarketingProfs Today: Apple Watch and Marketers | Gain C-Suite Credibility | CMOs' Challenges

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In this issue

1.	How-To: The Apple Watch: A Guide for Marketers
2.	Quick Take: Modify Your Language to Gain Credibility, Influence & Relevance With the C-Suite
3.	PRO Seminar: Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences
4.	Survey Says: CMOs' Top Goals and Challenges
5.	My View: Why Brands Should Care About Millennials' Love of Email

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How-To

The Apple Watch: A Guide for Marketers

By Cory Munchbach

The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers. Read More

FOR PRO Members

PRO Seminar Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

You'll learn how a B2B company redefined its media and branding strategy to engage a new audience and re-engage its traditional audiences via social, PR, television, video, and more. You'll discover how to tailor your approach to capture the attention of a shifting customer base. Read More

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Survey Says

CMOs' Top Goals and Challenges

By Ayaz Nanji

Chief marketing officers say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group. Read More

Quick Take

Modify Your Language to Gain Credibility, Influence, and Relevance With the C-Suite

By Laura Patterson

Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way. Read More

My View

Why Brands Should Care About Millennials' Love of Email

By Blaise Lucey

Most Millennials prefer emails for staying in contact with companies. Surprised? If so, you may need to change how you reach out to this email-loving generation. Read More

event calendar

Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23	PRO Seminar—How to Build Your Podcast Brand
Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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