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In This Issue
+ How-To: How to Become a Revenue-Driven Marketer (AKA Job Security)
+ Podcast: The Mobile Commerce Revolution: Tim Hayden
+ PRO How-To Guide: How to Create the Ultimate Case Study
+ Survey Says: Mobile & E-Commerce: Email and Direct Traffic Drive Most Sales
+ My View: Navigating Lead-Management Tollgates Along the Road to Revenue
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How-To From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer
By Glenn Gow
The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers. Read More
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Podcast The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Tim Hayden, co-author of the forthcoming The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that is mobile. Read More
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PRO How-To Guide: How to Create the Ultimate Case Study
In this 28-page guide, you’ll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect’s needs as well as your goals. You'll learn how to determine the right goal for the results you want and the right subject to write about; you'll also get tips for spreading the word about your case study... and much more! Read More
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Advertisement  Powerful email marketing doesn't have to be difficult. Campaign Monitor makes it easy to segment your lists, set up automated campaigns, and get great reporting on the results. Visit www.campaignmonitor.com to get started.
Survey Says
Mobile and E-Commerce: Email and Direct Traffic Drive Most Sales
By Ayaz Nanji
Those responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014. Read More
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My View Navigating Lead-Management Tollgates Along the Road to Revenue
By Maribeth Ross
Tracking the progress of leads between Marketing and Sales can be overwhelming. Find out how companies are doing at each stage of the process. Read More
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Jul 17
 PRO Seminar—The Art of Retention: How to Create Customers for Life
Jul 22
 FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 1
Jul 24
 PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Jul 29
 FREE Seminar—How to Use Referral Marketing to Maximize Customer Acquisition
Jul 29
 FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 2
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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