MarketingProfs Today: You're Sabotaging Your Email | Facebook Censorship | KPIs in Perspective

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In this issue

1.	How-To: Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts
2.	#SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: Marketers, Let's Put Key Performance Indicators Into Perspective
5.	Survey Says: The Media Companies With the Most Brand Equity

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How-To

Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts

By Meera Kothand

Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Survey Says

The Media Companies With the Most Brand Equity

By Ayaz Nanji

Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll. Read More

Quick Take

#SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories

By Christian Neri

Livestreaming again dominates this week in social: Facebook outlines its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter makes a new push for sports and entertainment livestream partnerships. Read More

My View

Marketers, Let's Put Key Performance Indicators Into Perspective

By Claire Remmetter

Marketers often forget what the real purpose of a KPI is. They may set the wrong KPIs or forget what they are supposed to measure. Read More

event calendar

Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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