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In This Issue
+ How-To: How to Build New Revenue in Your Account Base
+ Survey Says: The Most Effective, Used, and Budgeted Digital Marketing Tactics
+ PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
+ Infographic: Consumer Psychology and the E-Commerce Checkout
+ My View: What CMOs and CFOs Really Think About Working Together
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Advertisement  Beautiful email gets better results. Learn how you can create emails in minutes that look great everywhere, including mobile devices. Visit www.campaignmonitor.com to get started.
How-To How to Build New Revenue in Your Account Base
By Dan Ziman
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them. Read More
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PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
In just 10 minutes, you'll learn how to use all five senses to facilitate creativity and encourage creative problem-solving—knocking your product development and marketing endeavors out of the park. Read More
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Advertisement  Powerful email marketing doesn't have to be difficult. Campaign Monitor makes it easy to segment your lists, set up automated campaigns, and get great reporting on the results. Visit www.campaignmonitor.com to get started.
Survey Says
The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics
By Ayaz Nanji
US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study. Read More
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Quick Take
Consumer Psychology and the E-Commerce Checkout [Infographic]
By Verónica Maria Jarski
How much do design, site speed, and product reviews affect checkout behavior? Find out about online shoppers' habits, thought process, and behavior. Read More
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My View What CMOs and CFOs Really Think About Working Together
By Jim Porçarelli
Let's look at what CMOs and CFOs agree and disagree about regarding their workplace dynamic. Read More
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Jul 15
 FREE Seminar—Leveraging Customer Engagement Using Segmentation
Jul 17
 PRO Seminar—The Art of Retention: How to Create Customers for Life
Jul 22
 FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 1
Jul 24
 PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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