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In This Issue
+ How-To: Mark Twain's 10-Sentence Course on Branding and Marketing
+ Survey Says: Email and Search Deliver More Customers Than Social Media
+ PRO Seminar: How to Create a Monster Fan Base
+ Infographic: Cats and Bacon: Why They Continue to Go Viral Online
+ My View: Rohit Bhargava on Consumer Marketing & Creative Block
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How-To Mark Twain's 10-Sentence Course on Branding and Marketing
By Tom Bentley
Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation. Read More
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PRO Online Seminar: How to Create a Monster Fan Base
No matter your opinion of Lady Gaga, you can't deny her success in attracting and keeping a large base of loyal fans, who have been playfully dubbed her "Little Monsters." This PRO seminar will share 7 of Gaga's lessons of success that can be applied to any brand. Read More
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Survey Says
Email and Search Deliver More Customers Than Social Media
By Ayaz Nanji
Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a recent report. Read More
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Cats and Bacon: Why They Continue to Go Viral Online [Infographic]
By Verónica Maria Jarski
Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the startling popularity of cats and bacon and how marketers can harness that popularity. Read More
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My View Rohit Bhargava on Learning About Consumer Marketing and Breaking Through a Creative Block
By Verónica Maria Jarski
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Rohit Bhargava of the Influential Marketing Group. Read More
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Jul 12
 Virtual Conference—Marketing with Video Sign up for free!
Jul 24
 FREE Seminar—How Marketers Can Use Social Business to Align Global Marketing Teams
Jul 25
 PRO Seminar—The NEW New Rules of Marketing and PR for 2013
Aug 8
 PRO Seminar—SEO in 2013: Current Trends and Future Predictions
Aug 8
 MarketingProfs University—Search Marketing School Use code SEARCH13 to save $200
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16