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By Tom Bentley |
Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.
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No matter your opinion of Lady Gaga, you can't deny her success in attracting and keeping a large base of loyal fans, who have been playfully dubbed her "Little Monsters." This PRO seminar will share 7 of Gaga's lessons of success that can be applied to any brand.
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By Verónica Maria Jarski |
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Rohit Bhargava of the Influential Marketing Group.
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