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In This Issue
+ Slide Show: Lead Nurturing—What Can It Do For You?
+ PRO: SmartTools—Email Campaign Planner
+ Survey Says: Ad Spending to Return to Pre-Recession Highs
+ Quick Take: Three Misconceptions That Can Cripple Marketing Teams
+ My View: Lose the 10%, and It's Game Over for Twitter
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Slideshow Lead Nurturing: What Can It Do For You? [Slide Show]
By Elle Woulfe
Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts. Read More
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PRO SmartTools: Email Campaign Planner
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  Join Ann Handley and C.C.Chapman, authors of Content Rules for Content Rules: How to Create Content that Ignites Your Business, a FREE webinar sponsored by GoToWebinar. Learn how to create valuable online content that is customer-focused, interesting, and compelling to your audience. Don't miss out on this one—register today!
Survey Says
Ad Spending to Return to Pre-Recession Highs in 2011
Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008. The expected growth is just 0.1 percentage point below the 4.2% projected three months earlier. Read More
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Quick Take
Three Mistaken Beliefs That Can Cripple Marketing Teams
What makes for a great marketing team? Don't rely on assumptions to answer that question. Here are three mistaken beliefs about teamwork that can actually prevent productive collaboration. Read More
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My View Lose the 10%, and It's Game Over for Twitter
By Paul Fabretti
G+ is not the threat to Facebook everybody thought it was. Its simplicity, listing functionality (circles), and posting/replying protocols bring it much more into Twitter's camp. Is it game over for Twitter? Read More
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@wittlake [New Blog Post] Thought Leadership Marketing Shouldn't Be An Oxymoron (but it usually is) https:////bit.ly/nmIE87 #b2b
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Forum Today's Question
By NatashaChernyavskaya 7/13/2011 at 2:52 PM
I think my friend's new website is poorly designed (checkout is confusing, color scheme is too blended). Am I being too harsh, or do you agree? Go To Question
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July 14-29
 MarketingProfs University LIVE—Websites That Work
July 20
 FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
July 26
 FREE Seminar—Growing Your Global Fan Base on Facebook sponsored by Vitrue
July 28
 PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 12
 Digital Marketing World—Content free online conference
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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