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MarketingProfs
Jul 14, 2017 Vol. 16, No. 135
In this issue
1. How-To: Why Your Ideal Prospect Just Picked Your Competitor (How to Win Next Time)
2.  PRO  MarketingProfs Quick Study Course: Branding
3. Survey Says: The State of OTT Video Viewing: Top Devices and Platforms
4. Infographic: Six Social Media Behaviors Your Brand Needs to Stop Right Now
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Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.
 
How-To
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Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)
By Laura MacPherson
You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again? Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Branding
This course contains 10 classes designed to help you define and build your brand—from how to attract your customers' attention and dollars to using PR, social media, and design to increase your brand's ROI. You'll learn how to find your brand voice, differentiate your brand, and much more. Read More
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Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.
 
Survey Says
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The State of OTT Video Viewing: Top Devices and Platforms
By Ayaz Nanji
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore. Read More
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AT-A-GLANCE
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Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]
By Laura Forer
Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos. Read More

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Jul 18
FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20
Teach Me How—Advanced Google Analytics for Marketers PRO
Jul 25
FREE Seminar—How to Build and Scale a Webinar Program
Aug 3
Seminar—How to Create an Analytics Strategy That Ensures Success PRO
Aug 3
Online Course—Marketing Measurement & Analytics | 13 online classes
Aug 17
Teach Me How—How to Create a Successful Podcast That Ensures Success PRO
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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