MarketingProfs Today: Influencer Marketing | Personally Identifiable Info | Personalize With ABM

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In this issue

1.	How-To: Three Tips for Building Internal Support for Influencer Marketing
2.	My View: What to Consider Before You Use Personally Identifiable Information
3.	PRO Today's Seminar: The Broken Promise of Digital: The Customer as the Center of What We Do
4.	Video: Personalize Your Outreach With Account-Based Marketing
5.	Survey Says: Consumers' Preferred Retail Shipping Options

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How-To

Three Tips for Building Internal Support for Influencer Marketing

By Todd Cameron

No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it this year?" Read More

Video

Marketing Video: Personalize Your Outreach With Account-Based Marketing

By Malinda Wilkinson

As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate. Read More

FOR PRO Members

Today's Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do

Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More

Survey Says

Consumers' Preferred Retail Shipping Options

By Ayaz Nanji

The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando. Read More

My View

What to Consider Before You Use Personally Identifiable Information

By Kelle O'Neal

Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy. Read More

event calendar

Jul 12	FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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