MarketingProfs Today: Rebranding Business Case | Biggest Digital Marketing Opportunities | Attribution

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In this issue

1.	How-To: The Business Case for Rebranding: Nine Essential Elements
2.	My View: Before That Omnichannel Strategy, Get the Attribution Recognition Right
3.	PRO Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle
4.	Survey Says: The Biggest Digital Marketing Opportunities of 2015
5.	Infographic: Thank You for Subscribing: How to Optimize Your Welcome Emails

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How-To

The Business Case for Rebranding: Nine Essential Elements

By Jim Heininger

Gaining leadership support and financial investment for a rebrand requires careful preparation of a rebranding business case that clearly outlines the need, the opportunity, the risks, and the cost of not rebranding. Read More

FOR PRO Members

Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

In just 10 minutes, you'll learn how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle. Read More

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Survey Says

The Biggest Digital Marketing Opportunities of 2015

By Ayaz Nanji

Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown. Read More

Quick Take

Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]

By Verónica Maria Jarski

Congratulations, you have new subscribers! Now make the most of the opportunity by sending a welcome email to them. Read More

My View

Before You Adopt an Omnichannel Strategy, Get the Attribution Recognition Right

By Lena Bourgeois

Myriad marketers want to develop an omnichannel strategy, but they don't measure what's driving the best results. Here's why they should understand attribution recognition. Read More

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