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Thursday, July 13, 2023

📋 Table of Contents

1. Standards Will Solve Data Clean Room Issues—Here's How

2. B2B Branding, Stories, Social Efforts, and Disruptive Innovation

3. Ensure a Great Customer Experience at Every Touchpoint MarketingProfs Friday Forum

4. The Core Audiences of Different Audio Formats

5. Maximize Customer Lifetime Value MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Standards Will Solve Data Clean Room Issues—Here's How
article
Standards Will Solve Data Clean Room Issues—Here's How
Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards. »
Five Proven Ways to Get More Leads From Your Forms
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Five Proven Ways to Get More Leads From Your Forms
The data scientists at Typeform analyzed 10,000 lead gen forms and found the most common characteristics of the top performers. To improve your lead numbers, follow these simple tips and tricks. »
B2B Branding, Stories, Social Efforts, and Disruptive Innovation
podcast
B2B Branding, Stories, Social Efforts, and Disruptive Innovation
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game. Read more and listen in. »
Ensure a Great Customer Experience at Every Touchpoint
MarketingProfs Friday Forum
Ensure a Great Customer Experience at Every Touchpoint
Without your customers, you wouldn't have a successful business. That's why it's so important to keep them coming back. Join us for three expert-led sessions covering every aspect of CX, including voice of the customer, hyper-personalization, and more. It's time to maximize your CX impact. »
The Core Audiences of Different Audio Formats
infographic
The Core Audiences of Different Audio Formats
Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older. Check out the infographic. »
Maximize Customer Lifetime Value
MarketingProfs Master Class for PRO Members
Increase your CLV with Kenda Macdonald's four components of life cycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework for planning your buyers' purchase journey in her PRO Master Class, The Secret to My (Demand Gen) Success. Stream it now!
Attract, engage, sell, wow
Profs Picks
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Obtaining information from prospects is a value exchange: The more you give them, the more you get. Typeform is a refreshingly different, people-friendly form-builder that helps 150,000+ businesses get more signups, more feedback, and more data. Equipped with striking visuals, a conversational flow, and powerful data-gathering capabilities, Typeform empowers brands to give more and get more with each form. Want to discover how to get more leads from your forms? Check out Typeform today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
ESOMAR Launches AI Task Force Initiative EIN News
Emplifi's Latest Release Harnesses Power of AI, Automation, and Analytics Innovation for Brands Targeting Modern Consumer Interactions MarTech Series
Administrate, an Enterprise Training Operations Platform, Raises $6.4M to Automate and Solve Complex Training Logistics PR Newswire
TradeCentric's B2B Commerce Integration and Automation Solution Earns Spotlight Status on SAP Store PR Newswire
B2B SaaS Marketing Agency Kalungi Names Brian Graf As New CEO Benzinga
Pylon Wants to Make It Easier to Manage B2B Conversations in Slack TechCrunch
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