MarketingProfs Today: Behavior-Changing Content | Digital Content Assets | Facebook Post Titles

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In this issue

1.	How-To: The Business Case for Behavior-Changing Content: 5 Rules of Engagement
2.	Quick Take: Five Best-Practices for Managing Digital Marketing Content and Assets
3.	PRO On-Demand Seminar: Creating Trustworthy Content
4.	Survey Says: The 20 Most Effective Numbers in Facebook Post Headlines
5.	Infographic: What 2 Billion User Journeys Tell Us About Personalization

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Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.

How-To

The Business Case for Behavior-Changing Content: Five Rules of Engagement

By Tara-Nicholle Nelson

Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations. Read More

FOR PRO Members

On-Demand Seminar: Creating Trustworthy Content

Content veteran Gerry McGovern will teach you how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in. Read More

Free Whitepaper
Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.

Survey Says

The 20 Most Effective Numbers in Facebook Post Headlines

By Ayaz Nanji

List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. Read More

Quick Take

Five Best-Practices for Managing Digital Marketing Content and Assets

By Leslie Weller

In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider. Read More

AT-A-GLANCE

What 2 Billion User Journeys Tell Us About Personalization [Infographic]

By Laura Forer

How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more. Read More

event calendar

Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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