MarketingProfs Today: Guide to Video Content | Why People Do Odd Things | Marketing Automation Trends

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In this issue

1.	How-To: A Beginner's Guide to Creating Video Content
2.	Podcast: Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger
3.	PRO NEW How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4.	My View: Hot Trends in Marketing Automation You Need to Know
5.	Survey Says: Are Marketers Satisfied With How They're Using Data?

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How-To

A Beginner's Guide to Creating Video Content

By Caleb Cousens

Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need. Read More

Podcast

Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Best-selling author Jonah Berger explains the hidden forces that shape people's behavior, and shares insights from his latest book, Invisible Influence. Read More

FOR PRO Members

NEW How-To Guide: Build a Mighty Email List With Attractive Lead Magnets

Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More

Survey Says

Are Marketers Satisfied With How They're Using Data?

By Ayaz Nanji

Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data? To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April 2016. Read More

My View

Hot Trends in Marketing Automation You Need to Know

By Kevin Akeroyd

To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends. Read More

event calendar

Jul 12	FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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