MarketingProfs Today: SEO Pitfalls | Don't Be Creepy | B2B Product Marketing

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In this issue

1.	How-To: Three SEO Pitfalls That Will Wreck Your Website
2.	My View: Make Your Customers Feel Like You Know Them (Without Being Creepy)
3.	PRO Case Study/Seminar: Reframe Your Media Strategy to Identify & Engage New Audiences
4.	Survey Says: How Marketers and Bloggers Are Working Together
5.	Infographic: The State of B2B Product Marketing

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How-To

Three SEO Pitfalls That Will Wreck Your Website

By Brad Shorr

Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance. Read More

FOR PRO Members

PRO Seminar Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

You'll learn how a B2B company redefined its media and branding strategy to engage a new audience and re-engage its traditional audiences via social, PR, television, video, and more. You'll discover how to tailor your approach to capture the attention of a shifting customer base. Read More

Data Management is easy. Dun & Bradstreet NetProspex will keep your database clean and filled with your ideal targets—no more spreadsheets. Make an appointment with one of our sales reps to find out how we can help improve your data strategy. Contact us for a demo.

Survey Says

How Marketers and Bloggers Are Working Together

By Ayaz Nanji

How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with? Read More

Quick Take

The State of B2B Product Marketing [Infographic]

By Verónica Maria Jarski

What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices. Read More

My View

Make Your Customers Feel Like You Know Them (Without Being Creepy)

By Kelly McGuire

Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty and repeat business, and boost revenue. Read More

event calendar

Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23	PRO Seminar—How to Build Your Podcast Brand
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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