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| By Jason Hennessey |
| Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and turn your visitors into customers.
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| In 2010, YouTube users uploaded more than 13 million hours of video content—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel.
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| Email Open Rates Down, Click Rates Flat |
| Email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009. The pharmaceutical and government sectors recorded the highest open rates during the year, whereas the tech sector recorded the lowest.
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Why Quora Matters
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| Whether you use it or not, Quora can teach you a thing or two about marketing. Here's why the social networking site is essential to community management and social media marketing.
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By Terry Sylvan
The point of B2C marketing is to get noticed. Why isn't that so for B2B? I often encounter B2B marketing that's boring and full of corporate mumbo-jumbo. But why shouldn't it be creative, exciting, and (heaven forbid) sexy?
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