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In this issue

1.	How-To: How to Establish Thought Leadership on Emerging Social Platforms
2.	Article: Spend Less Time & Get More Value From Your Communication Channels [Sponsored]
3.	Podcast: Breaking Rules to Break Records: Damian Keyes on Marketing Smarts
4.	PRO NEW Interactive Course: Everybody Writes: Modern Marketing Writing
5.	Survey Says: The Metrics That Matter to B2B Marketers and Business Leaders
6.	Infographic: Marketers Should Know: How Influencers Generate Revenue

Achieve Virtual Event Victory. Many companies often underestimate the effort involved with producing a virtual event. They also frequently fail to see the value of collaborating with a trusted partner. This free guide lays out essential tips and strategies for hosting a successful virtual event.

How-To

How to Establish Thought Leadership on Emerging Social Platforms

By Lorel Wilhelm-Volpi

Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. Read More

How to Spend Less Time Getting More Value From Your Marketing Communication Channels

By Umuse [Sponsored Content]

Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less time communicating and more time marketing. Read More

Podcast

Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media. Read More

FOR PRO Members

NEW Interactive Course: Everybody Writes: Modern Marketing Writing

In this 90-minute program, you'll learn the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Achieve Virtual Event Victory. Like conferences, virtual events are created for discussing topics that are top-of-mind among senior executives and a great way to position your organization as a subject-matter-expert. Download our guide to learn how to start hosting successful virtual events today.

Survey Says

The Metrics That Matter to B2B Marketers and Business Leaders

By Ayaz Nanji

B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks. Read More

AT-A-GLANCE

Marketers Should Know: How Influencers Generate Revenue [Infographic]

By Laura Forer

Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Research Writer: Ayaz Nanji

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