MarketingProfs Today: Effective Communications | Sticky-Content Hacks | Customer Referrals

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In this issue

1.	How-To: Communications Effectiveness: How to Achieve Genuine Breakthroughs
2.	Podcast: Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch
3.	PRO How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4.	Survey Says: Customer Referral Programs: Top Methods and Rewards
5.	Infographic: How In-Store Tech Use and Preferences Differ by Gender

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Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.

How-To

Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness

By Tim Pollard

Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail? Read More

Podcast

Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Read More

FOR PRO Members

How-To Guide: Build a Mighty Email List With Attractive Lead Magnets

Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More

Free Whitepaper
Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.

Survey Says

Customer Referral Programs: Top Methods and Rewards

By Ayaz Nanji

The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity. Read More

AT-A-GLANCE

How In-Store Tech Use and Preferences Differ by Gender [Infographic]

By Laura Forer

Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience. Read More

event calendar

Jul 11	FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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