MarketingProfs Today: Engage B2B Decision-Makers | Current Hiring Climate | Content ROI

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In this issue

1.	How-To: How to Engage B2B Decision-Makers Who Generate Your Sales and Margins
2.	Survey Says: The Current Marketing and Advertising Hiring Climate
3.	PRO NEW Take 10: DIY Public Relations in 15 Minutes a Day
4.	My View: The Biggest Challenges of Measuring Content Marketing ROI
5.	Infographic: How to Build a High-Converting Marketing Funnel

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How-To

How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)

By Mark Eardley

The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale. Read More

FOR PRO Members

NEW Take 10: DIY Public Relations in 15 Minutes a Day

In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More

Survey Says

The Current Marketing and Advertising Hiring Climate (2H16)

By Ayaz Nanji

Some 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams in the second half of 2016, according to recent research from The Creative Group. Read More

Quick Take

How to Build a High-Converting Marketing Funnel [Infographic]

By Verónica Jarski

Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel. Read More

My View

The Biggest Challenges of Measuring Content Marketing ROI

By David Sackin

Marketers who have significant offline sales face three challenges when they assess their content marketing ROI. Read More

event calendar

Jul 12	FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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