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| By Uriel Peled |
| Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that problem is engagement.
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| This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another.
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| Holiday Email Campaigns: Global Trends and Benchmarks |
| By Ayaz Nanji |
| The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate those from standard mailings, according to a recent report.
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#SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA
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| By Angela Natividad |
| Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. Skim for... enlightenment?
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By Jason Miller
Today’s successful marketers aren’t just good at one thing. We integrate all the old and new marketing channels into one overall marketing strategy. You might say we are Renaissance marketers.
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