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In This Issue
+ How-To: What Email Marketers Can Learn From Direct Mail
+ PRO: Take 10—How to Host a Successful Twitter Chat
+ Survey Says: Facebook Top Social Site for Retail Info, Promos
+ Quick Take: Four Ways to Boost SEO Results With Social Media
+ My View: Three Principles to Yield Five Stars and Return Customers
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Advertisement  Spam vs. Your Brand: Simple Steps in Spam Moderation
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How-To Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailbox
By Ryan Morgan
Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons. Read More
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PRO Take 10: How to Host a Successful Twitter Chat
In just 10 minutes, Verónica Maria Jarski takes you through the eight essential steps for hosting a rockin' Twitter chat. She walks you through every step of the planning process from choosing a theme and a venue to selecting the most appropriate "party time" and sending out invites. Read More
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Advertisement  Join Ann Handley and C.C.Chapman, authors of Content Rules for Content Rules: How to Create Content that Ignites Your Business, a FREE webinar sponsored by GoToWebinar. Learn how to create valuable online content that is customer-focused, interesting, and compelling to your audience. Don't miss out on this one—register today!
Survey Says
Facebook Top Social Site for Retail Info, Promos
More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites than they were a year ago. Read More
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Quick Take
Four Ways to Boost SEO Results With Social Media
Want to improve your organic search rankings? It's time to get social. Social media matters to search engines. Learn how you can socialize to optimize. Read More
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My View Use These Three Principles to Yield Five Stars and Return Customers
By Z Gillispie
Purchasing decisions today are dictated largely by "likes" and stars, so creating customer loyalty can be daunting. But knowing your customers' wants and needs—and applying these key principles—can get you results. Read More
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@jaybaer An honest-to-goodness, detailed social media case study https:////tiny.ly/NZOR
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Forum Today's Question
By J. Hamilton 7/11/2011 at 10:25 AM
If subdomains significantly help with SEO, is there a right way and a wrong way to use them? How can I avoid taking a hit by Google? Go To Question
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July 12
 FREE Seminar—Content Marketing & Lead Nurturing sponsored by Eloqua
July 14
 PRO Seminar—Getting Your Website Strategy Right with Gerry McGovern
July 14-29
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
July 20
 FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
Aug 12
 Digital Marketing World—Content free online conference
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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