Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, July 11, 2024
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👋 Hello, Marketer!
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Online communities are growing in popularity. They exist for all kinds of interests—writing, reading, videogames, gardening, where to sell old furniture, podcasts, B2B marketing PROs, etc. Sometimes the people we need most are just a click away!
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—Bri Krantz | MarketingProfs Marketing Manager
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Your $150+ discount expires tomorrow!
B2B Brush-Up
This November, brush up on your B2B skills with workshops, presentations, and shenanigans at B2B Forum—and return to the office feeling refreshed and ready for anything. Enter code WICKEDSMART to save $150 when you get your ticket now. Hurry—WICKEDSMART expires tomorrow!
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In This Issue
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ARTICLE
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The Data-Driven CMO: From Brand Builder to Revenue Generator
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results.
Read more ➔
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COMMUNITY | QUOTE
"The most powerful element in advertising is the truth."
—Bill Bernbach, co-founder of BBDO
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SPONSORED ARTICLE
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How to Maximize Email Engagement: 12 Effective Ways to Segment Your List
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions.
Read more ➔
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ADVERTISE WITH US
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Do You Market to B2B Audiences?
Reach your B2B audience ➔
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PODCAST FROM THE ARCHIVES
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A CMO's Role: Metrics, Messaging, Diversity
CMO Dara Treseder discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
Read more and listen in ➔
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INFOGRAPHIC
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The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024
Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Exceed Customer Expectations
Your customers have a lot of options. Stand out in a crowded market by exceeding their expectations! Jeannie Walters shows you the steps to mapping the customer journey so you can become a trusting advisor. The 10 bingable lessons in Customer Journey Maps for Marketers are free to PRO members.
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FEATURED MARKETINGPROFS EVENT
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Three Email Experts. Scores of Tips & Tactics.
Email may be ever-changing, but it's also here to stay as a marketer's top tool. Yet, not all our email campaigns perform well... Is it the message? The delivery? The segmentation? Something else? Three experts share tips and tactics to improve email messaging, deliverability, and much more.
Improve your emails ➔
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