MarketingProfs Today: Post-IPO Snapchat | Maximize Customer Value | Sales Skills

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In this issue

1.	How-To: Four Ways Snapchat Can Get Ahead of the Competition Post-IPO
2.	Article: 4 Steps to Maximizing Customer Lifetime Value [Sponsored by Zaius]
3.	PRO Take 10: How to Leverage Your Online Community
4.	Survey Says: How Salespeople Improve Their Skills
5.	Infographic: Voice-Activated Virtual Assistants Change Shopping, Search & Media

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Our data suggests that users who have a great onboarding experience after an app download have a 90% likelihood of coming back to your app. Learn proven techniques that successful brands use to acquire users and engage them all the way from brand introduction to advocacy.

How-To

Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

By Ulrik Bo Larsen

To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. Read More

Four Steps to Maximizing Customer Lifetime Value

By Zaius [Sponsored Content]

If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing out on a massive opportunity to grow revenue quickly and easily—and profitably. Read More

FOR PRO Members

Take 10: How to Leverage Your Online Community

In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. Read More

Free Whitepaper
Mobile sales are set to grow by 35% in 2017 in US and Worldwide Retail Ecommerce Sales is expected to touch $1.915 Trillion! Learn about marketing channels such as social platforms, deep linking, omni-channel SMS strategies, and many more - that popular brands use to grow sales by 2X.

Survey Says

How Salespeople Improve Their Skills

By Ayaz Nanji

Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research from HubSpot. Read More

AT-A-GLANCE

Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]

By Laura Forer

Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors. Read More

event calendar

Jul 11	FREE Seminar—Five Must-Haves for an Effective Email Campaign
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