MarketingProfs Today: Outbound-Email FAQs | Email Marketers' Top Focus Areas | Strategies That Fit

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Outbound-Email FAQs That Stump Even Experienced Marketers
2.	Survey Says: Email Marketers' Top Areas of Focus in 2016
3.	PRO NEW Seminar: The Broken Promise of Digital: The Customer at the Center of What We Do
4.	My View: One Marketing Strategy Does Not Fit All
5.	Infographic: Six Excuses Small Businesses Make for Not Having a Website

FREE Webcasting: Take Your Marketing Events Online. Webcast Essentials allows marketers to quickly and effectively share content with audiences, while saving money on in-person events. Build and publish live and on-demand content in 5 easy steps.
Try it Now! Start a 30-Day FREE Trial.

How-To

Five Outbound-Email FAQs That Stump Even Experienced Marketers

By William Wickey

What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough to answer. Read More

FOR PRO Members

NEW Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do

Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More

Survey Says

Email Marketers' Top Areas of Focus in 2016

By Ayaz Nanji

Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. Read More

Quick Take

Six Excuses Small Businesses Make for Not Having a Website [Infographic]

By Verónica Jarski

Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected age. Read More

My View

One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your Business

By Andrew Fischer

Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances. Read More

event calendar

Jul 12	FREE Seminar—Five Ways to Build a Behavior-Driven, Data-Enriched Customer Experience
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625