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In This Issue
+ How-To: Four Marketing Rules We've Learned From Zombies
+ Quick Take: Do Computers Know Your Customers Better Than You?
+ PRO Take 10: Mitch Joel on How to Inject Your Company's Voice Into Content
+ Mobile Minute Video: How Apple Is Shifting Gears
+ Survey Says: How Consumers Use Local Search on Their Mobile Phones
+ My View: Are You That Lazy Social Networker?
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How-To Four Marketing Rules We've Learned From Zombies
By Kelly Gregorio
Zombie takeovers are the monster event of the moment. And they hold lessons for us, including some worthwhile marketing tactics. Read More
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Video Mobile Minute [Video]: How Apple Is Shifting Gears
By Diego Larrea-Puemape
iOS in the Car means new opportunities for automakers—and brands. Read More
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PRO Take 10: Mitch Joel on How to Inject Your Company's Voice Into Content
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competition. You'll learn to bring your organization's unique perspective to the content you create. Read More
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Survey Says
How Consumers Use Local Search on Their Mobile Phones
By Ayaz Nanji
The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a recent study. Read More
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Quick Take
Do Computers Know Your Customers Better Than You?
By Jaime Brugueras
Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? In business to customer communication, it seems a computer—well, automation software—just might. Read More
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My View Are You That Lazy Social Networker?
By Steve Woodruff
What's the difference between an unsuccessful social networker and a successful one? Hard work. Here's a look at the traits of each one. Read More
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